Who we are

Our mission is to simplify bespoke and complex building methods. It’s why we exist, it’s our core reason for being.

There are three key pillars to our unique value proposition:

1. Legacy of industry leading innovation
2. Detailed project assistance at every stage
3. Reduce risk for every stakeholder

Our core values

  1. Keep it simple
  2. Tell things as they are
  3. Embrace change
  4. Positive ‘will do’ attitude
  5. Work hard, have fun
  6. Never ever give up
  7. Take ownership
  8. One company, one team
  9. Get the result
  10. Learn continuously

Keep it simple.

Life is complex. Regardless of career or job, people are always looking for ways to make life simpler. Why? Because the simpler you can make something the higher the chance of success!

Our mission is to make our customers’ lives easier.

Tell things as they are.

Be candid; tell things as they really are.

Sugar coating the truth doesn’t do anyone any favours. Being candid builds trust and makes things happen faster.

Embrace change.

Change is great! Embrace it.

Look for change, seize the opportunities, relish the challenge and enjoy the journey.

Positive ‘will do’ attitude.

Positivity is contagious – be the energiser in your team.

Someone with a positive attitude can get anything done however hard the journey, whilst motivating those around them.

Work hard, have fun.

Hard work is the most important ingredient to success.

And hard work doesn’t need to be boring – laughter, fun and enjoying each other’s company is key to our success.

Never ever give up.

Just don’t. Truly successful people never give up.

You will undoubtedly need to make adjustments to your pathway towards your goal, but never give up. Ever.

Take ownership.

Whatever you do, own it.

Whether it be a simple task, a complex project, something that’s gone wrong, answering the phone or sweeping the floor, make it your responsibility to ensure it gets done properly.

One company, one team.

On our own we are nothing; working together we are a powerful force.

Great team players are respectful, humble and work for each other, not themselves.

Get the result.

The responsibility to achieve your goals is on you. As a team, we work together to achieve our goals and we assist each other all the way, but the final responsibility to achieve your goals lies with you.

Step up to the challenge and go for it!

Learn continuously.

The one thing that will never change will be the need to grow your knowledge.

Maximise your potential and become an expert in your particular field through continuous learning.

Meet the Selo directors and sales team

Managing Director Hans Purdom Managing Director LinkedIn for Array
Sales & Marketing Director Harry Purdom Sales & Marketing Director LinkedIn for Array
Projects Director Andrew Purdom Projects Director LinkedIn for Array
Finance Director Kay Dix Finance Director LinkedIn for Array
Operations Director Richard Peel Operations Director LinkedIn for Array
Technical Director Jeff Jones Technical Director LinkedIn for Array
Senior Client Development Manager Lewis Edwards Senior Client Development Manager LinkedIn for Array
Client Development Keelan Tunley Client Development LinkedIn for Array
Senior Project Consultant Charlie Purdom Senior Project Consultant LinkedIn for Array
Project Consultant Struan Ellett Project Consultant LinkedIn for Array
Project Support Nathan Palmer Project Support LinkedIn for Array
Senior Project Consultant Tristan Newton Senior Project Consultant LinkedIn for Array
Project Support Zach Stedman Project Support LinkedIn for Array
Project Manager Jamie Jennings Project Manager LinkedIn for Array
Project Manager Chris Foley Project Manager LinkedIn for Array
Project Manager Craig Edmondson Project Manager
Marketing Manager Caroline Guizani Marketing Manager LinkedIn for Array
Office Manager | Executive Assistant Mandy Perera Office Manager | Executive Assistant LinkedIn for Array

Experience simplicity

Often, the methods and processes of fitting doors can be problematic. Selo doorsets were borne from the belief that it shouldn’t be this way. We create systems that complement architectural design, are highly functional, and are simple to implement.

Selo doorsets and accompanying products enable you to achieve the interior design and the space functionality that previously you could have only ever wished for.

Our story

Discover how we've grown and built on our successes to contribute to landmark developments and iconic buildings.

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  1. Linear Building Ideas launches Linear Building Ideas launches January 2008 We started our business as the UK agent for EZY-Jamb, the flush-finish door-frame system. View Product
  2. EZY-Jamb manufacture EZY-Jamb manufacture February 2009 We become the sole manufacturer of the EZY-jamb system for the UK and the rest of Europe. View Product
    Enigma system launches Enigma system launches July 2009 We release the pocket sliding door system, destined to be a top choice for architects and developers. View Product
  3. Newhall, Harlow, CM17 Newhall, Harlow, CM17 February 2010 EZY-Jamb is used throughout this acclaimed development by Alison Brooks Architects. Alison Brooks Architects
    City of Westminster Courts, W1 City of Westminster Courts, W1 June 2010 The riser door system is selected for The City of Westminster Courts rebuild. View product
  4. Success for EZY-Jamb Success for EZY-Jamb January 2011 The concealed frame doorsets are firmly established in the high-end residential housing market. View product
    Innova range debuts Innova range debuts May 2011 The inward-opening version of the concealed-frame doorset expands our range of solutions. View product
  5. Quadra system launches Quadra system launches January 2012 The economical metal riser door system is launched. Combining a sleek minimal finish, FD120 fire rating together with a very fair price tag the Quadra system is set to be a huge success from day one. View Product
    Howick Place, SW1 Howick Place, SW1 February 2012 Quadra riser doors feature in this landmark project which wins ‘Best Office Development’. View Project
    The News Building, SE1 The News Building, SE1 July 2012 Our riser doors feature in this premier office development, part of the London Bridge Quarter scheme. View product
  6. Our new headquarters Our new headquarters January 2013 As a result of continual growth, we relocate to larger premises at Pinnacle House, Watford, Herts. View Range
    Roman House, EC2V Roman House, EC2V July 2013 Enigma pocket sliding doors are selected for these luxury apartments in the City of London. View project
    South Bank Tower & The Shard, SE1 South Bank Tower & The Shard, SE1 November 2013 The Enigma doorset and Quadra riser door are chosen for the South Bank Tower. The Arriva and Innova doorsets are selected for the 17th floor of The Shard. Read more
  7. Canaletto Tower, EC1 Canaletto Tower, EC1 November 2014 The Quadra riser door and Arriva and Innova concealed frame doorsets are all selected for a pristine effect. Read more
    One Tower Bridge, SE1 One Tower Bridge, SE1 December 2014 The Enigma pocket sliding doors features in block 2 & 3 of this prestigious development. Read more
    Our new brand: Selo Our new brand: Selo December 2014 We take a deep look inside ourselves to realign our company Vision and objectives and rebrand as Selo with the vision to Simplify interior design and functionality. Find out more
  8. Quadra system is updated Quadra system is updated February 2015 The economical metal riser door system evolves to offer further benefits in particular huge simplification in installation. View technical specs
    New 10,000 sq. ft. headquarters New 10,000 sq. ft. headquarters March 2015 We move to Selo House in Houghton Regis, Beds, to facilitate growth by operating as a central hub for all our factories and increasing the Concealed Frame Doorset manufacturing capabilities. Arrange a visit
    Enigma system is updated Enigma system is updated April 2015 The all new Enigma pocket sliding door is launched with a vastly simplified system and installation process, designs to suit every project type and unrivalled flexibility and accessories on the market. View technical specs
    Una timber door introduced Una timber door introduced June 2015 This is created as the perfect option where you prefer a timber door rather than a metal door on your riser applications. View product
    Bloomberg Place, EC4 Bloomberg Place, EC4 July 2015 Quadra riser doors contribute to this £300 million building, designed by Sir Norman Foster. View architects
    Victoria Square, W3 Victoria Square, W3 August 2015 800 Arriva doorsets are included in this £45 million building ‘of distinction and timeless quality’. Read more
  9. Chiswick Gate, W4 Chiswick Gate, W4 January 2016 The Enigma doorset is chosen for these premier apartments and townhouses by the Berkeley Group. View product
    Paddington Exchange, W2 Paddington Exchange, W2 February 2016 The Enigma doorset features in these high-specification apartments by Taylor Wimpey. View product
    48 Leicester Square, WC2H 48 Leicester Square, WC2H March 2016 The Quadra riser door is selected for this redeveloped 1920s building, designed by Make architects. View product
  10. Opened first Selo showroom Opened first Selo showroom May 2017 The doors of Selo's first showroom are opened, following great demand to see the Selo products up close and get a feel for how they look and work. See blog
    Sugar Quay, London Sugar Quay, London June 2017 The Enigma is chosen for the prestigious apartments in Sugar Quay by Barratt London. View developer
    Fuma AOV launched Fuma AOV launched October 2017 We launched the Fuma system, the first of its kind on the market. View product
  11. A new, flexible work space A new, flexible work space February 2018 Having outgrown our premises in Dunstable, we decided to make a move to Milton Keynes to a great flexible work environment, with R&D facilities, a gym, table tennis and more! See blog
    Our new factory Our new factory February 2018 Our factory moves to Atherstone to allow greater production volume and fulfil our growth mission. See blog
    22 Bishopsgate 22 Bishopsgate February 2018 The Quadra system is selected for 22 Bishopsgate by SJ Eastern Carpentry after being specified by PLP Architecture. See blog
    Twice the size Twice the size December 2018 In 2018 we focused on growing the resource in the Selo team, and it is now double the size we started with in January. Meet the team
  12. The Stage, Shoreditch The Stage, Shoreditch July 2019 The Quadra system is selected for The Stage, Shoreditch by CJ O'Shea Construction Ltd. after being specified by Perkins + Will Architects. See product
    Enigma Brand Launched Enigma Brand Launched September 2019 As an Innovation by Selo, Enigma brand is launched as a refreshed identity of Selo Enigma pocket doors, providing you the specialist service required. See website
    Supporting Fire Door Safety Week Supporting Fire Door Safety Week September 2019 Selo support Fire Door Safety Week. There's many myths about fire doors and their usage and we want to help stamp out the legacy of fire door neglect. See blog
  13. Joining dhf Joining dhf January 2020 Resolving to make client’s requirements of safety and correct specification straightforward and easy to achieve, Selo got on board with dhf. See blog

Selo brand promise

Simplify bespoke and complex building methods

This is the embodiment of our brand; it’s used as our strapline to give the most succinct definition of our brand promise and is a key component of the whole Selo brand entity.

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